Got the following email this morning from the Project Management Institute. For those who don't know, PMI is an organization of project managers, though in recent years, it's become clear to me that the focus of the organization has shifted toward extracting as much money as possible from project managers by offering a more and more elaborate scheme of certifications and sub-certifications most of which seem fairly irrelevant to 90+% of businesses, including the vast bulk of those who don't do government business and aren't subject to ridiculous government acquisition rules. (It is no mystery to me that PMI is Washington based and the most heavy users of their stuff tend to be in the defense establishment. You know, those people who always deliver 10 years late and 5x over budget but claim the program was successful because the changes were approved along the way...)
But I digress.
PMI has a new brand. Unlike most normal organizations, they can't just say, "we have a new branding statement" or even "we have a new slogan." PMI has instead developed a new "branding standard." That makes it sound much more official. Left to these guys, my cat would need to follow a "daily tongue-based coat self-cleansing and beautification standard." That would make the regular licking of her backside seem so much more important. So much for using clear simple language and avoiding jargon with this group.
Apparently, this new "brand standard" states that as a member I am supposedly: "Precise and creative. Organized and passionate. Disciplined with urgency."
Not only that, but they seem to feel that a nice little exercise in nazi-style conformity is called for. I am supposed to "engage in this leading community of more than a half a million: by posting to my social media site the following:
I am precise and creative, organized and passionate. As a PMI affiliate, I make project management indispensable for business results.