Slowly going through and updating the preferences associated with the updates I receive from my "friends" on Facebook. It's quite clear from the performance of the system as well as regular items in the press that Facebook's new "Edge Rank" algorithm is designed to hide lots of updates you care about unless you explicitly interact with the individuals or organization who post them them on a regular basis. As a result, daily updates from places like ski areas and other recreation-focused interests have disappeared entirely from my feed.
It never occured to me that I needed to go out of my way to "like" or "share" the information I get from Alta all the time (much of which is pretty factual, but I depend on it for my ski planning) just in order to keep receiving it. Isn't the whole point that I can "like" pages I care about and get their updates, without needing to explicitly search for them? Because if that's no longer the case, their webpage is a far better place for me to do my searching.
But the powers that be have decided that they would rather shove all sorts of other stuff in my face.
What I've been getting instead of the information I want is dozens of "updates" about how "Friend X likes Mitt Romney, you should too!" (Unfortunately, there's no "hate with a passion" button or I'd have clicked it for both candidates.) Or perhaps this time it's Wal-Mart. Or that somebody took advantage of an offer from a store I've never heard of in a part of the country I rarely visit anymore. And while Facebook positions this as giving me "more relevant content" the reality is that it isn't.
The friend who most recently "liked" Mitt is somebody I haven't talked to or interacted with online in at least two years. (And it's an insult to call this an "update," becuase it happened more than a month ago, and I've been getting the "update" regularly ever since.) The one who "liked" Wal-Mart lives 2,500 miles away from me. I don't even have a Wal-Mart nearby if I wanted to shop there! The one who took the offer from Bath and Body Works lives at the other end of the country and is the wife of a long-time friend who I rarely interact with directly.